Belive Happiness: Redefining Sexual Health with Design

A Positive Approach to Sexual Well-being

The uniqueness of Belive Happiness lies in its visual identity. The brand identity is derived from the idea that happiness is achieved through the collaboration of two individuals. The English initials "B" and "H" from Believing Happiness are designed as pairs, representing the essence and appearance of Belive Happiness. The sharp right angles typically associated with identity logos are replaced with smooth lines, symbolizing the harmonious connection between two people.

Belive Happiness realizes its vision through a combination of academic expertise, clinical experience, and a do-it-yourself sexual happiness training method. By enlightening society's understanding of sexual health and promoting a sexually happy quality of life, Belive Happiness achieves significant milestones. The brand also collaborates with sexologists and design marketing professionals to develop sexual health products that align with its core values.

With its positive image, Belive Happiness leads the way in educating people about sexual health. By transcending established frameworks and domains, the brand aims to foster multidisciplinary cooperation and broaden exposure. Through its positive and captivating image, Belive Happiness gradually assembles the scattered pieces of the sexual health puzzle, challenging preconceived notions and expanding into the global sexual health market.

The Belive Happiness project, which began in June 2015 and concluded in October 2015, is rooted in extensive research. By combining physiological and psychological aspects, Belive Happiness breaks free from traditional frameworks of sexual dysfunction treatment. The project provides a platform for professional knowledge, dispelling misconceptions and promoting positive awareness of sexual health.

Overcoming creative, technical, and research challenges, Belive Happiness demonstrates the transformative power of design. By transitioning from consultation-based services to quantifiable products, the brand has expanded its enterprise and created a positive impact in the market. The amiable and refreshing double dominant colors used in the visual design symbolize the significance of partnerships and the pursuit of happiness for all individuals, regardless of age, gender, or role.

Belive Happiness has been recognized for its excellence and creativity, receiving the Bronze A' Design Award in 2019 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award acknowledges designs that exhibit technical and creative skills, contributing to improvements in quality of life and making the world a better place.

Belive Happiness is not just a design project; it is a movement that challenges societal norms and promotes a positive and inclusive approach to sexual health. Through design, Belive Happiness aims to reshape the landscape of sexual well-being and inspire individuals to embrace a happier and healthier life.