The Once Upon a Time TARO series

Design by HISANA SAWADA

The Once Upon a Time TARO series, designed by HISANA SAWADA, is a collection of illustrations that pay homage to famous Japanese stories. Drawing inspiration from the rich folklore of Japan, the designer aimed to create a familiar presence for contemporary children.

With a keen awareness of shape and typography, HISANA SAWADA skillfully crafted each illustration to capture the essence of the heroes from these old tales. The TARO series features characters such as POWER TARO, PEACH TARO, GOLD TARO, URASHIMA TARO, and SNOW TARO, each with their own unique strengths and qualities.

What sets the TARO series apart is the designer's vision of presenting the illustrations in the form of a poster. The figures and items are depicted as icons, creating a visually striking composition. The layout of the poster was also carefully considered, ensuring a harmonious balance between the elements.

The TARO series serves as a celebration of Japanese storytelling and folklore, bringing these beloved heroes to a new generation. Through the power of illustration, HISANA SAWADA has created a collection that not only captivates the imagination but also preserves the cultural heritage of Japan.

The Once Upon a Time TARO series by HISANA SAWADA is a testament to the designer's creativity and artistic prowess. It has been recognized with the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2019. This prestigious award honors designs that exhibit exceptional technical and creative skills, contributing to the improvement of quality of life.

With its unique blend of tradition and innovation, the TARO series stands as a testament to the power of art and design in preserving and celebrating cultural heritage.