Yineng Charge Logo

Corporate Visual Identity

Yineng Charge is a leading manufacturer and operation service provider of new energy vehicle charge piles in China. The redesigned Chinese characters in the logo present a plug graphic that conveys the brand's industry attribute and name. The logo exudes energy, industry, and a sense of technology, perfectly aligning with the brand tone of new energy enterprises.

For non-electronic media marking materials, the recommended production process involves using PVC material for stereo cutting and applying a baking paint finish.

The core challenge was to convey the brand's value to users in the shortest time possible. The goal was to ensure that users could quickly identify the brand "Yineng Charge" and remember it. In the Chinese language environment, the most effective communication language is Chinese characters. Through an analysis of the structure of the Yineng Chinese font, a relationship with the shape of a power plug was discovered, leading to the expansion of the logo design using Chinese characters.

By installing the charging piles in parking lots and utilizing a cellphone app, end users can conveniently charge their new energy vehicles. The project commenced in April 2017 in Beijing and was completed in July 2017.

The design of the Yineng Charge logo presented the challenge of enabling end users to identify the charging services while remembering the brand. The aim was to convey these two points with minimal visual elements. The final design successfully integrates the Chinese characters for "Yineng" into the shape of a power plug, resulting in high recognition among customers.

Yineng Charge, a Chinese new energy vehicle charging pile manufacturing and operation service provider, found inspiration for their logo through an analysis of the font form of the Chinese brand name "Yineng". The brand name's resemblance to a power plug shape led to the design inspiration. The artistic design transformed the Chinese characters into a graphical plug shape, seamlessly integrating the brand name with the industry's characteristics.

Image Credit: Yong Fu, Yineng logo, 2017

Awards and Accolades: This design was awarded Bronze in the A' Graphics, Illustration, and Visual Communication Design Award in 2019. The Bronze A' Design Award is bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.