Feel The Vineyard: A Winery-Themed Exhibition

An Immersive Experience of Wine and Spirits

The inspiration for Feel the Vineyard came from the environment and production process of wine. The main materials used were wood and grass, symbolizing the wooden barrels and grape orchards that are integral to traditional wine production. This design captures the essence of a natural grape orchard, creating a space where visitors can immerse themselves in the world of wine and spirits.

The exhibition features 255 wine brands, each with its own booth designed to portray a modern and high-end image. Due to limited space, wired metal cabinets were chosen instead of wooden ones, providing visual spacing and flexibility for exhibitors to display their products effectively.

The highlight of Feel the Vineyard is the interactive wall and wine bar. The aroma wall allows visitors to not only taste but also smell different featured scents of Australian wine, enhancing their sensory experience. The wine bar provides a casual and relaxing area for visitors to taste wine and share their experiences with others.

The design of Feel the Vineyard was not without its challenges. The main challenge was linking the four islands together, as they initially seemed separated due to different design elements. To overcome this, the designer created wooden structures surrounding the islands, fusing them together and creating a seamless flow. Additionally, section signage and graphic banners were placed on top of the gateways, guiding visitors and exhibitors through the exhibition.

Feel the Vineyard was located at the Hong Kong Conference and Exhibition Centre and ran for three days in May 2018. The project duration was four months, from initial briefing to onsite completion. The exhibition received positive feedback and was awarded the Bronze A' Design Award in the Event and Happening Design category in 2020.

Feel the Vineyard offers a unique and immersive experience for wine and spirits enthusiasts. Its innovative design, use of materials, and interactive elements make it a standout exhibition in the wine industry.