Taste Buds Travel Taiwan: A Unique Souvenir Combining Flavor and Culture

Bringing Memories and Taiwanese Culture Home

The package design for the Taiwanese flavor cookies features a unique cover inspired by the Taiwanese national flower, the plum blossom. The cover is intricately cut in the shape of a window, allowing tourists to catch a glimpse of what's inside. This design element not only adds visual appeal but also serves as a representation of Taiwanese culture.

Inside the box, there are four paper coasters with different Taiwanese tile patterns. These patterns are composed of signature cookie ingredients, further emphasizing the flavors of the cookies. Each coaster tells a story, showcasing the rich cultural heritage of Taiwan through its traditional tile designs.

Pin Shuan Chen's design stands out from other souvenirs because it goes beyond being just a simple box of cookies. It is a thoughtful gift that encapsulates the essence of Taiwanese culture and allows tourists to experience it firsthand. The inclusion of the paper coasters adds an interactive element, enabling tourists to enjoy their cookies with a cup of tea while using the coasters.

The "Taste Buds Travel Taiwan" souvenir was created using a combination of Photoshop and Illustrator, allowing for precise design and customization. The technical specifications of the design are as follows: Width 190 mm x Depth 190 mm x Height 40 mm.

This unique souvenir was developed over the course of a year, starting in November 2018 and concluding in October 2019. The design project took place in Taiwan and was launched at Feds Xinyi A13 AUNT STELLA in December 2019.

Pin Shuan Chen's design process involved extensive research and collaboration. The designer explored the concept of Taiwanese tiles, a symbol of the country's heritage, by visiting the Chiayi Museum of Old Taiwan Tiles. Additionally, discussions with a print factory were held to ensure the packaging design effectively conveyed the user experience of opening the package.

One of the main challenges faced during the project was finding a way to keep the coasters in place while the package is moved. After numerous tests, the designer ingeniously used the paper of the box to create a foothold for the coasters, ensuring they stay securely in place.

The "Taste Buds Travel Taiwan" souvenir has garnered recognition for its exceptional design. It was awarded the Bronze A' Design Award in the Packaging Design category in 2020. This prestigious award is bestowed upon designs that exhibit outstanding creativity, resourcefulness, and technical skills, contributing to improvements in quality of life.

Pin Shuan Chen's creation is not just a souvenir; it is a piece of art that encapsulates the flavors and culture of Taiwan. With its unique design and thoughtful details, the "Taste Buds Travel Taiwan" souvenir is the perfect gift for tourists looking to take a piece of Taiwan home with them.