Revolutionizing Education: HanKkeut's Innovative Textbook Design

Jaehun Kim's Award-Winning Design Connects Students and Teachers in a Unique Learning Journey

Derived from the brand's objective of 'all-in-one connection in learning', HanKkeut is a series of grade school textbooks developed through a collaboration between students and teachers. The design symbolizes HanKkeut with a stroke emanating from the brand identity image, expressing a sense of ascension. This unique visual feature is implemented across all HanKkeut books, effectively conveying the brand's slogan, 'Finish the Subject with One Book'.

The strength of HanKkeut lies in its unique properties. The textbooks are designed to foster communication between teachers and students, providing a comprehensive learning experience. The brand identity, slogan, and graphic images are used to expand the series brand and establish a unique identity.

Produced using vivid colors, embossed textures, and holographic stickers, the design of HanKkeut textbooks is both visually appealing and functional. The cover design of the brand book and textbooks make use of unique colors to effectively express their functions. The dimensions of HanKkeut are 220mm x 300mm x 10mm, 210mm x 297mm x 10mm, and it is printed with harmless far-infrared ink. Different age levels have different cover design colors for easy distinction.

Developed in Seoul, Korea, from July 2019 to December 2019, the HanKkeut project has achieved significant success. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and continues to be a steady seller with more than 1 million sales annually. This success is a testament to the effectiveness of the design in enhancing the learning experience.

Despite the challenges faced in developing a unique graphic motif for HanKkeut, the designers persevered. The brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits. This innovative approach to design has earned HanKkeut the prestigious Silver A' Design Award, recognizing its outstanding expertise and innovation.

In conclusion, Jaehun Kim's HanKkeut is a revolutionary textbook design that has transformed the traditional education system. By fostering communication between teachers and students, the design provides a comprehensive learning experience that is both effective and engaging. With its unique visual features and innovative approach to design, HanKkeut is truly a testament to the power of creative design in enhancing learning experiences.