Lidugaoliang Baijiu: A Timeless Design Inspired by Yuan Dynasty Porcelain

Reviving Tradition in Alcoholic Beverage Packaging

Lidugaoliang Baijiu, designed by Wen Liu, HenHong Yang, and Weijie Kang, is a remarkable example of how tradition can be seamlessly integrated into modern design. This unique packaging draws inspiration from the Yuan Dynasty porcelain, paying homage to the rich history of Lidu Baijiu, which originated in the same era. The circular turntable on the outer box not only serves as a visual representation of the brand's longevity but also provides a distinctive opening experience for consumers.

What sets Lidugaoliang Baijiu apart is its deep connection to the past. The brewing techniques used for this baijiu date back to the Yuan Dynasty, making it the oldest and most enduring large-scale ancient shochu workshop site in China. The design team has successfully captured the essence of this historical beverage by incorporating elements such as clear color, sweet aroma, mellow bouquet, and long aftertaste into the packaging design. The overall shape of the bottle, with its smooth curves and embossed sorghum motifs, resembles the round bottle caps and decorative firing porcelain rings of the Yuan Dynasty.

Not only does Lidugaoliang Baijiu pay homage to tradition, but it also embraces modernity. The combination of leather and metal in the outer box, along with the leather oblique label, adds a touch of sophistication and elegance to the design. The advanced rotating opening method further enhances the overall user experience. These thoughtful design choices not only elevate the brand image but also position Lidugaoliang Baijiu as a limited edition, highly sought-after product.

The design process for Lidugaoliang Baijiu was not without its challenges. The use of leather and metal materials, as well as the color upgrades, required meticulous attention to detail to ensure that the final product met the initial vision. The design team's dedication to maintaining the brand's image and quality resulted in a design that exceeded expectations.

Since its introduction, Lidugaoliang Baijiu has received widespread acclaim. It has been recognized with the Bronze A' Design Award in the Packaging Design category in 2021. This prestigious award celebrates designs that demonstrate creativity, resourcefulness, and a commitment to improving the quality of life. Lidugaoliang Baijiu's innovative blend of tradition and modernity truly sets it apart in the world of alcoholic beverage packaging.

With Lidugaoliang Baijiu, Wen Liu, HenHong Yang, and Weijie Kang have successfully revived the spirit of the Yuan Dynasty and created a design that seamlessly blends history, art, and innovation. This timeless packaging not only pays tribute to the past but also sets a new standard for the future of alcoholic beverage packaging.