System: BX Design Renewal

An Innovative Design for All Genders

System sets itself apart by covering all genders and striving to make anyone stand out, regardless of what clothes they wear. The design is as neutral and clean as the air, reflecting the brand's intention to create a versatile and inclusive aesthetic. One of the key features of System is the module indicating "Attitude" that is applied to all touchpoints, including advertisements, tags, and packing materials. This consistent visual identity helps to firmly establish System's brand image.

The design process for System involved several key steps. Firstly, the brand value platform was established, defining the core value of System as "Spirit Chic." Next, the visual identity and brand design elements were developed, with the concept of "Attitude Archive" serving as the guiding principle. Logos, colors, typefaces, and key visuals were carefully selected and strategically placed to provide unique brand experiences. Finally, the package design was given special attention, with the System logo printed using white foil press for a refined look, and the symbol tooled for a subtle and luxurious feeling.

Throughout the design project, the Plus X design team worked diligently to overcome challenges. One of the main difficulties was defining System's identity as a brand that caters to all TPO (Time, Place, Occasion). However, once the design concept of "Attitude Archive" was established, the rest of the processes fell into place smoothly.

The System design has received recognition for its excellence. It was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2021. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The System design is respected for integrating industry best practices and competent technical characteristics, contributing to a better world.

System is not just a clothing brand; it is a brand that helps people live with a better attitude in every moment of their lives. With its innovative design and commitment to inclusivity, System is poised to make a lasting impact in the fashion industry.