Desdorp's Innovative Self-Service Checkout: A Revolution in Retail

Combining Design and Technology for a Seamless Shopping Experience

The vision behind Desdorp's SCO was to create a timeless design with elegant and clear lines that would seamlessly fit into any retail space. The designers drew inspiration from the need for a user-friendly product that would cater to shoppers of all ages and experience levels. The result is a product that not only reduces attendant tasks but also increases checkout speed by 20%, leading to increased sales and customer satisfaction.

The SCO stands out for its modern, visually light design and user-friendly features. Attention to detail is evident in every aspect of the design, from the innovative LED lighting integrated into the edges of the checkout, which attracts customers and informs about the status, to the improved ergonomics that make payment transactions easier for customers. An extra shelf at the front allows customers to store personal belongings safely while scanning products and making payments.

The product is made out of stainless steel sheets using metal bend and welding technologies. The LED light-guide parts are made of milled polyethylene, while the screen, printer, and card readers are held by adjustable steel arms. The weight check area can be made with a transparent polycarbonate box with rounded edges or a thin steel stripe across the edges of the area. The product can be personalized according to the color scheme of the brand.

The modular system of the product allows the checkout bagging solution to be placed according to the flow of the shoppers in the store. The height of the surfaces is aligned according to universal design principles suitable for a wide range of people. The status LED illumination helps the attendant to assist shoppers in an efficient way. The design process was a holistic one, with a clear usage scenario defined after observing customers and the shopping process.

Desdorp's SCO design faced several challenges, including the integration of unobtrusive LED traffic lights with 45-degree angle light guides visible from all sides and curved at the front, and the manufacturing of the smooth radius of bended stainless steel at the front top part. Despite these challenges, the design team managed to create a unique, modern, and timeless self-service checkout.

The SCO design was awarded Silver in A' Wholesale, Retail Trade, Commerce and E-Commerce Design Award in 2021. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. Desdorp's SCO design is indeed a testament to the power of design and technology in revolutionizing the retail industry.