Eternal Beauty: A Modern Masterpiece of Interior Design

Li Zhang's Award-Winning Design Fuses Fashion and Architecture in a Unique Sales Center

The project draws its unique properties from the world of fashion shows, with the designer using elements of intangible purity to create a brand-new design concept. Clear lines and decorative arts allow the space to extend horizontally, creating a broad and open lobby that feels like a hidden, secret world.

Contemporary materials and design techniques are used to bring this concept to life. Art pieces are displayed to create multiple highlights, allowing straight lines and turns, eternity and instance, light and dark to interact with one another. The result is a pleasant visual surprise that challenges the boundaries between reality and fiction.

The 'Eternal Beauty' project covers an area of 1034 square meters and is designed to offer visitors a rich experience. The designer uses diamond, fashion, and catwalk themes throughout the space, with each area colliding and connecting with the next without causing disturbance. The result is a contemporary, sophisticated, and low-profile sales space.

The design team faced numerous challenges in bringing this project to life. They aimed to portray the practicality and greatness of modernism in its purest form, without excess. The team attempted an artistic breakthrough with modernism, trying to unify the interior and exterior of the space so that technology and fashion could symbolize purity.

The project was awarded Silver in the A' Interior Space, Retail and Exhibition Design Award in 2021. The award is given to top-of-the-line, creative, and professionally remarkable designs that demonstrate outstanding expertise and innovation. The 'Eternal Beauty' project is admired for its strong technical characteristics and splendid artistic skill, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.