Artsmuzeum: A Modern Bridge to Historical Art

Branding the Past for the Present: Jessica Yang's Award-winning Design

The inspiration for Artsmuzeum comes from the desire to bridge the gap between historical and modern art. The logo, designed with gothic yet bold fonts and a seemingly infinite squared frame, visually represents this fusion. The design is a testament to the deep-seated connection people have with art, making it a part of their everyday lives.

What sets Artsmuzeum apart is its dedication to preserving exquisite historical moments, making them accessible through modern products. The logo design captures classical stylings paired with a contemporary artistic approach. This sparks interest in distant works of art and shows their relevance in today's world.

The realization of Artsmuzeum's design involved creating a concise and solid pattern that could be applied to various promotional materials. The aim was to reach local and international audiences and integrate artistic products into people's lives. The design's unique properties, such as the use of creative blocks and the construction of negative and positive space, help audiences recognize and understand the brand.

The project was completed in June 2022 in New York City. The underlying research focused on shaping the audience's understanding of the arts and keeping distant works of art relevant. The challenge was to find the perfect blend of representing historical and modern art that would not only capture attention but also show how past and present art are forever intertwined.

Artsmuzeum's design was recognized with the Silver A' Design Award in 2023, a testament to its outstanding expertise and innovation. The award is given to designs that showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder. This recognition further solidifies Artsmuzeum's place as a unique and innovative platform for art lovers.