Weina Xiao, the creative mind behind the design, drew inspiration from the Peking Opera characters' movements, which she found strikingly similar to people picking up a coffee cup. The illustrations, drawn using Procreate software, maintain good detail and tactility, giving them a handmade feel. The design's unique properties lie in its fusion of traditional Chinese elements such as Peking Opera characters and Chinese swordsmen with the contemporary coffee culture.
The project, which started in China in October 2020 and was completed in January 2021, faced the challenge of combining Chinese and Western cultures while maintaining interest and relevance. However, Xiao's ingenious approach to adding elemental features with identification and memory points made the design a success. The detailed illustrations not only allow coffee lovers to find familiar elements but also pique their interest in traditional Chinese culture.
The design's technical specifications include an illustration size of 21cmx29.7cm at 300 dpi. The illustrations were created for a Chinese-owned coffee brand, replacing the usual protagonists in advertisements with characters from Peking Opera. The result is a series of works full of details, where people can find elements related to coffee and develop an interest in traditional Chinese culture.
The 'Chinese Style Coffee' design has been recognized for its extraordinary excellence and significant impact on the world with its desirable characteristics. It was awarded the Golden A' Design Award, granted to marvelous, outstanding, and trendsetting creations that advance art, science, design, and technology. This award is a testament to Xiao's prodigy and wisdom as a designer.
In conclusion, Weina Xiao's 'Chinese Style Coffee' design is a unique blend of tradition and modernity, a testament to the power of design in bridging cultures. It is not just a packaging and poster design, but a celebration of cultural fusion, an invitation for coffee lovers worldwide to explore traditional Chinese culture.
Project Designers: WeinaXiao
Image Credits: Image#1:illustration Weina Xiao，2021 Image#2:illustration Weina Xiao，2021 Image#3:illustration Weina Xiao，2021 Image#4:illustration Weina Xiao，2021 Image#5:illustration Weina Xiao，2021
Project Team Members: Weina Xiao
Project Name: Chinese Style Coffee
Project Client: WeinaXiao