The Dalian Seafood packaging design, created by Ju Jijing, revolutionizes the way seafood is presented to consumers. By abstracting the characteristics of various marine products into graphic visuals, the packaging captures the attention of young consumers with its unique and modern aesthetic.
The packaging illustrations are carefully crafted to represent the different seafood elements, using repeated and staggered layout patterns. This creates a visually striking and dynamic effect that sets it apart from traditional seafood packaging. The contrast of vibrant colors adds a sense of freshness and vitality to the packaging, making it visually appealing to consumers.
One of the key strengths of this design is the use of graphic language to express the characteristics of different seafood products. Each graphic illustration is carefully crafted to capture the essence of the seafood it represents. This not only enhances the visual appeal of the packaging but also creates a connection between the consumer and the product.
The brand font used in the design further reinforces the brand culture of seafood in a way that resonates with modern aesthetics. The graphic design of the font adds a contemporary touch to the packaging, making it more appealing to the target audience.
In terms of production, the packaging is made using environmentally friendly and recyclable materials. The logo and derivative graphics of the brand are applied to a set of packaging, including a single package, a long pull-out gift box, three small packaging boxes, and packaging cans. The digital printing process with a matte finish ensures high-quality printing, while the choice of materials reflects the brand's commitment to sustainability.
The Dalian Seafood packaging design is not only visually appealing but also functional. The pull-out packaging design makes it convenient for consumers to open and access the product. The simplicity of the packaging material and process allows for easy mass production, making it a practical choice for the brand.
The project was launched in September 2022 and completed in November 2020. Throughout the design process, the team faced the challenge of creating a unique performance style and artistic effect for the brand. The goal was to create a design that not only appealed to the aesthetic preferences of young consumers but also received positive feedback after sales.
The Dalian Seafood packaging design fills a gap in the market by prioritizing the visual experience of consumers. By using graphic language to represent the characteristics of seafood, the packaging creates an emotional resonance with consumers, enhancing their visual and emotional experience. This design not only improves the brand's uniqueness and popularity but also sets a new standard for seafood packaging.
Image Credits: Ju Jijing, 2022.
This Design was awarded Bronze in A' Graphics, Illustration and Visual Communication Design Award in 2023. The Bronze A' Design Award recognizes outstanding and creatively ingenious designs that authenticate experience and resourcefulness. It is esteemed for incorporating best practices in art, science, design, and technology, contributing to quality of life improvements and making the world a better place.
Project Designers: JIJING JU
Image Credits: Ju Jijing，2022.
Project Team Members: JIJING JU
Project Name: Dalian Seafood
Project Client: JIJING JU