CORE: The Innovative Toothbrush with a Heart

Revolutionizing Oral Care with Tiberio Maffeo's Design

CORE's shape is directly inspired by the human body, with its design centered around the concept of the "core." In Italy's southern dialect, "core" means "heart," and this toothbrush embodies that idea. By merging the English and Italian languages, CORE symbolizes the fusion of toothbrush and toothpaste into one object, representing the core of oral hygiene.

What sets CORE apart from traditional toothbrushes is its ability to synthesize the entire process of daily oral care. The toothbrush features a reservoir layer of silicone inside, which contains a gel toothpaste. By pressing the heart-shaped button, the gel is dispensed from the head through a duct, providing a convenient and efficient way to apply toothpaste.

CORE is designed with travel and convenience in mind. The toothbrush can be easily charged, and a single charge lasts approximately three days. The reservoir can be removed and refilled, making it ideal for maintaining oral hygiene while on the go or at work.

With its sleek design and intuitive functionality, CORE offers a seamless user experience. To charge the toothbrush, simply insert the bottom tip of the charger, followed by the top. The heart-shaped button is made of silicone and is designed to fit perfectly inside the body of the toothbrush. Once charged, the head can be attached, and the toothbrush is ready to be used, ensuring oral care anytime, anywhere.

Tiberio Maffeo's CORE toothbrush has received recognition for its innovative design. In 2012, it was awarded the Iron A' Design Award in the Medical Devices and Medical Equipment Design category. This prestigious award is given to designs that demonstrate excellence in practicality, innovation, and meeting professional and industrial requirements. CORE's integration of industry best practices and its competent technical characteristics make it a standout product in the world of oral care.

With its innovative design and user-friendly features, CORE is set to revolutionize the way we approach oral hygiene. By combining form and function, Tiberio Maffeo has created a toothbrush that not only cleans teeth but also simplifies the daily oral care routine.