Amal Film Festival: A Poster Celebrating Hope and Peace

Highlighting the Intersection of Arab and European Cultures

The Amal Film Festival aims to bring the Arab social context and culture closer to the general public in Spain, using the universal language of cinema. The poster, designed by Lama Ajeenah, was created to emphasize the concept of hope within the European and Arab communities. Symbolic elements such as the crescent and the cross were used to represent the junction of these two cultures, highlighting the message of unity and peace.

The strength of this design lies in its innovative use of bilingual typography. The composition is based on the word "Amal," meaning hope in both Arabic and Latin. By merging the two languages, the poster visually represents the unity and harmony between different cultures. The experimental use of typography adds a unique and artistic touch to the design, making it visually captivating.

The poster was printed on Semi Glossy paper, with a size of 420 x 594 mm (A2). The careful selection of materials and printing technique ensures that the design is visually appealing and of high quality.

Designed under the supervision of Mr. Barnbrook at Barnbrook studio in London, the Amal Film Festival poster took two weeks to complete. The team faced the challenge of creating typographic and visual harmony between different religions and languages, ultimately succeeding in highlighting the message of hope.

This poster was designed to be placed concurrently with the cinematic event in Spain. It serves as a visual representation of the festival's theme and aims to attract the attention of the audience, sparking curiosity and interest in the Arab culture.

The Amal Film Festival poster is a testament to the power of design in bridging cultural gaps and promoting understanding between different communities. By embracing and celebrating the differences that exist in the rich Spanish culture, this design symbolizes the hope for a harmonious coexistence between Europeans and Arabs, Muslims and Christians.

The Amal Film Festival poster, designed by Lama Ajeenah, is a true work of art that captures the essence of hope and peace. Its unique blend of typography, symbolism, and cultural elements makes it a standout piece in the world of graphic design.

Image Credits: Amal Film Festival, poster designed by Lama Ajeenah under the supervision of Mr. Barnbrook at Barnbrook studio, London.

Awards and Accolades: This Design was awarded Iron in A' Design Award in 2014. The Iron A' Design Award recognizes well-designed, practical, and innovative creations that meet professional and industrial requirements. This prestigious accolade acknowledges the integration of industry best practices and competent technical characteristics, contributing to a better world.