Lithuanian Vodka Gold

Vodka Packaging Design

Lithuanian Vodka Gold, the market leader in Lithuania, underwent a rebranding process to emphasize the qualities of purity and clarity that reflect the vodka's quality. Designed by Studija Creata, the new packaging incorporates elements of national identity while maintaining a modern and uncluttered composition. The result is a light and elegant design that showcases the golden essence of the vodka.

Studija Creata drew inspiration from the infinite treasury of Lithuanian national heritage, capturing the essence of sun beams playing on raindrops and the wide gamut of delicate golden undertones. By transforming authentic ethnic motives into a new design, the label reflects the rich cultural heritage of Lithuania.

The unique properties of Lithuanian Vodka Gold are highlighted through the use of a transparent label and flexographic print on a glass bottle. This design choice allows the purity and clarity of the vodka to shine through, while also presenting a modern and sophisticated aesthetic.

The design team faced challenges in working with transparent labels, as they can make foil appear flat and embossing impossible. However, through extensive research and testing, they were able to overcome these obstacles and achieve an expressive and prosperous result.

The updated design for Lithuanian Vodka Gold was introduced in 2014, after careful consideration of consumer preferences and the need to retain recognition of the product. The former shield-shaped label was transformed into repetitive elements reminiscent of the same shape, creating a perforated decor that adds a sense of lightness and elegance to the design.

Studija Creata's design for Lithuanian Vodka Gold was awarded Bronze in the A' Packaging Design Award in 2015. This prestigious accolade recognizes the outstanding creativity and ingenuity of the design, which incorporates best practices in art, science, design, and technology. The design contributes to improving the quality of life and showcases the strong technical and creative skills of the team.

With its emphasis on purity, clarity, and a touch of national identity, the new packaging for Lithuanian Vodka Gold truly reflects the essence of this renowned vodka brand.