Inspirational Hub - Grottini: A Unique Showroom Experience

Creating a High-Impact Showroom Space

The Inspirational Hub is not your typical showroom. It goes beyond showcasing products and instead focuses on creating a social environment where customers can interact and share experiences. The design team wanted to build a space that would inspire visitors and provide them with a platform for exchanging ideas.

The key to the success of the Inspirational Hub lies in its unique design. The space is created as a black box, paradoxically designed to showcase light and its contents. This total black concept allows the vibrant green tones, the main brand color of Grottini, to stand out and create a visually striking environment.

The design team used the hexagon as an iconic shape to guide visitors through the different areas of the Inspirational Hub. Each area, including the museum, communication, technology, and social zones, is identified using different design elements such as lighting, signage, music, and lettering, all tied together by the hexagonal theme.

One of the standout features of the Inspirational Hub is the use of bright green strips, representing the Grottini brand, that intersect with various environments. These strips serve as a visual guide, leading visitors through the different spaces and creating a cohesive experience.

The technical specifications of the Inspirational Hub include a total area of 300 square meters. The design team paid careful attention to the materials used, opting for environmentally friendly options such as recycled and natural wood, ecological wallpaper, natural carpets, and LED lighting. The air conditioning and heating systems are powered by the firm's own waste materials, further emphasizing the green and ecological philosophy of the space.

The lighting design of the Inspirational Hub is carefully crafted to highlight the products, materials, and messages displayed throughout the space. Despite the black box concept, over 950 meters of strip LED lights and 40 projectors are strategically placed to create a visually stunning and immersive experience for visitors.

The Inspirational Hub project presented several challenges for the design team. They aimed to reinvent the showroom of the future, creating a space that would embody the Grottini experience and culture. The team successfully achieved this by dividing the space into different zones, each with its own unique atmosphere and purpose. From the museum zone to the communication and technology areas, visitors are taken on a journey that culminates in the social zone, where they can sit, debate, and exchange ideas in a coffee-style setting.

The Inspirational Hub by Grottini is a testament to the power of innovative design in creating a memorable and engaging showroom experience. It has received recognition for its excellence, winning the Bronze A' Design Award in 2016 in the Interior Space, Retail, and Exhibition Design category. This award acknowledges the outstanding creativity and resourcefulness of the design, which incorporates best practices in art, science, design, and technology.

Step into the Inspirational Hub and be inspired by the unique setting that encourages creativity, interaction, and the exchange of ideas. It is a showroom like no other, where customers can truly experience the Grottini brand and draw inspiration from all corners of the world.