AWAM Engineering & Design Business Cards

An Innovative Business Card Design by Ashby W A Martin

Networking events can be overwhelming, with countless individuals vying for attention. In order to stand out from the crowd, Ashby W A Martin, a renowned designer, sought to create a business card that would leave a lasting impression. Drawing inspiration from his previous work on word clocks, Martin developed a unique design that combines abstract patterns and innovative folding techniques.

With the AWAM Engineering & Design Business Cards, Martin aimed to engage the curiosity of recipients and provide a memorable experience. The design features a grid of seemingly random letters, which, when folded, reveal a captivating arrangement of dots. This folding reveal not only sparks immediate curiosity but also creates a personal connection every time the recipient uses the card.

Utilizing a 50W laser cutter and Autocad and Illustrator software, Martin brought his vision to life on 165GSM white paper. The final design, adhering to ISO 216 standards and measuring 148x52mm, is double the size of a standard business card, allowing for a more impactful presentation.

Key features of the AWAM Engineering & Design Business Cards include the abstract pattern of dots that unfold to reveal contact information, and a clever masking effect that conceals the website until the card is fully opened. This design not only showcases Martin's technical and creative skills but also embodies a sense of innovation and sophistication.

In 2016, the AWAM Engineering & Design Business Cards received the Bronze A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious accolade recognizes designs that exemplify resourcefulness, technical prowess, and contributions to improving quality of life through art, science, design, and technology.

By combining art, architecture, design, innovation, and technology, Ashby W A Martin has created a business card that transcends its functional purpose. The AWAM Engineering & Design Business Cards are a testament to Martin's commitment to pushing boundaries and leaving a lasting impression in the world of design.