Zanadu Travel Experience Space

Exploring the Future of Travel Booking and Experiences

The design language of the Zanadu Travel Experience Space is tech-driven and visually striking. The space resembles an exploded pixel landscape, with digital clouds hanging from the ceiling and scattered islands of digital cubes. These pixels represent the digital origin of the Zanadu brand, translated into a physical environment.

The centerpiece of the space is a set of five gigantic digitally stylized balloons, inviting visitors to take a seat beneath them and embark on a virtual journey. The space also features 20 interactive destination cubes fitted with touchscreen monitors, displaying interactive stories about journeys, products, and destinations.

Technological elements play a crucial role in the Zanadu Travel Experience Space. Two 10-meter-wide projection screens and a surround sound system create dramatic audio-visual effects, with a cinematic brand film playing every 15 minutes. Additionally, everything in the store is linked via WeChat and QR codes to Zanadu's customer relationship management system, allowing visitors to scan QR codes for VR experiences or access specific products.

The Zanadu Travel Experience Space serves as a platform for Zanadu to educate and engage prospective customers. With the use of virtual reality videos, customers can experience destinations and hotels before making a booking, answering questions about luxury vacations, boutique hotels, and high-end cruises. This innovative approach to showcasing travel products has been highly successful, with the Zanadu space becoming the most visited location in the Shanghai Village.

The Zanadu Travel Experience Space, awarded Bronze in the A' Interior Space, Retail and Exhibition Design Award, showcases the potential of merging technology, design, and storytelling in the travel industry. By providing an immersive and interactive environment, Zanadu is redefining the way customers experience and book their travel adventures.