The design of the Shanghai Omnijoi International Cinema is inspired by the rails used in filming tracking shots. These rails play a crucial role in the filmmaking process, allowing the camera to move smoothly while shooting. One Plus Partnership Limited has adopted this concept and transformed it into a unique design element. Copper-colored metal tubes, representing the rails, stretch throughout the entire cinema, creating a visually striking and cohesive design.
One Plus Partnership Limited has ingeniously incorporated these metal tubes into various aspects of the cinema's design. In the lobby, some tubes reach down to form seats, while others enlarge to act as ticketing counters. Elongated lights are installed along the tubes, adding variety and illuminating the space. The use of materials such as metal, clear mirror, etching sand glass, marble, artificial stone, mirror, steel, laminate, acoustic panels, and carpets further enhances the aesthetic appeal of the cinema.
In the auditorium, the walls are adorned with segments of metal tubes, with lighting at both ends to enhance the lighting effect. This innovative design not only creates a visually appealing environment but also provides a unique cinematic experience that reflects the essence of filmmaking.
Spanning an area of 3345 sq. meters, the Shanghai Omnijoi International Cinema is a testament to the innovative and creative prowess of One Plus Partnership Limited. The design team has successfully transformed a common filmmaking equipment into a unique design element, creating a cinema that is not only visually stunning but also reflects the intricate process of filmmaking.
The Shanghai Omnijoi International Cinema design has been recognized for its innovation and creativity, winning the prestigious Golden A' Interior Space, Retail and Exhibition Design Award in 2017. This award is granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom. The design of the Shanghai Omnijoi International Cinema certainly embodies these characteristics, offering a unique and immersive cinematic experience to its audience.
Project Designers: Ajax Law
Image Credits: Jonathan Leijonhufvud
Project Team Members: One Plus Partnership Limited
Project Name: Shanghai Omnijoi International
Project Client: Ajax Law