Lumebox: A Sophisticated Brand for High-End Luminaires

Bringing Refinement and Innovation to the Lighting Industry

What sets Lumebox apart is its architectural concept, which draws inspiration from the raw, industrial aesthetic. Tavares wanted to create a minimalist form that not only represents this architectural style but also references the high-quality products that Lumebox offers. The result is a brand that exudes a sense of coolness and elegance.

Lumebox is not just a store; it is a showroom specializing in the civil construction industry. The brand aims to bring together the worlds of design, architecture, and sophistication, offering customers a unique and immersive experience. The use of a container as the store's structure adds an element of innovation and novelty to the market.

The realization of the Lumebox brand involved a combination of traditional and digital design techniques. Tavares utilized mood boards and sketches on paper to develop the initial concepts. The logo and visual identity were then created using Adobe Illustrator, ensuring a clean and professional finish. The presentation materials included real images captured with a camera, as well as mockup projects created using Adobe Photoshop.

The logo and visual identity of Lumebox have been applied across various touchpoints, including stationery materials and offline and online advertising campaigns. The brand has a strong online presence, with social media platforms serving as the primary means of engaging with the target audience.

The Lumebox project began in August 2016 and was fully finalized in January 2017. The brand was developed in Sao Jose do Rio Preto, Sao Paulo, Brazil, reflecting the vibrant and creative spirit of the region.

Tavares conducted extensive research for the Lumebox brand, including workshops and brainstorming sessions to gain a deep understanding of the client's business. This research allowed him to identify the tangible and intangible aspects of the brand and create a strategic design that effectively represents Lumebox's values.

One of the main challenges faced during the design process was capturing the refinement and sophistication of the products that Lumebox offers. Additionally, the architectural concept of the point of sale had to be taken into account, as it serves as a striking point of contact for the brand. Through careful consideration and attention to detail, Tavares successfully met these challenges and created a brand that truly stands out in the lighting industry.

Lumebox has received recognition for its exceptional design. In 2018, it was awarded the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that demonstrate innovation, practicality, and adherence to professional and industrial standards.

With its unique blend of design, architecture, and sophistication, Lumebox is revolutionizing the world of high-end luminaires. By combining a raw, industrial aesthetic with refined elegance, the brand offers customers a truly exceptional experience. Lumebox is not just a store; it is a symbol of innovation and creativity in the lighting industry.