GenePK Rebranding

Corporate Identity

What sets this rebranding apart is its holistic approach. The changes in the brand vision permeate every aspect of the brand, from the office space to promotions, packaging, and the working environment. The intention is to promote the brand in a 360-degree manner and establish an efficient vision management system that can be easily implemented and maintained.

The GenePK rebranding project commenced in August 2016 in Guangzhou and concluded in October 2016, with an exhibition on Behance in February 2017. The design team, led by Yongfeng Zhou, included Xinyi Li and Yisheng Zhang. Their collective efforts resulted in a brand transformation that aligns with GenePK's core values and positions it as a leader in the industry.

This exceptional design was recognized with the Iron A' Design Award in the Graphics, Illustration, and Visual Communication Design category in 2018. This prestigious accolade is bestowed upon designs that demonstrate excellence, practicality, and innovation while meeting professional and industrial requirements. The GenePK rebranding project stood out for its integration of industry best practices, competent technical characteristics, and its contribution to a better world through fulfillment and positive experiences.