Revolutionizing Retail: Huawei's Experiential Store in Milan

Alessandro Luciani's Innovative Design for Huawei's First European Experiential Store

Alessandro Luciani, a renowned designer, has created a revolutionary retail space for Huawei in Milan. The store, which is the first of its kind in Europe, offers an immersive experience into the world of Huawei, moving beyond the traditional product-based approach. The design was inspired by the modern needs of customers, aiming to provide a unique, extraordinary, and exciting store experience.

What sets this store apart from its competitors is its experiential model. Customers are not just passive consumers; they actively contribute to energy saving by producing energy through an innovative floor system as they move around the store. They can also try the latest Huawei products, customize their devices, listen to music, attend free training courses, and interact with the latest technological innovations.

The store is built with eco-sustainable materials such as glass and real wood of European origin, reflecting Huawei's commitment to environmental sustainability. The store also features a large HD LED wall, managed by a cutting-edge directing system that coordinates all the technologies within the store. One of the unique features of the store is the "Energy Floor System", which produces electricity with the passage of customers.

The store also boasts a "vertical garden with plants and real flowers", integrating technology and nature in a unique and spectacular way. Some of the flowers in the garden are videoled flowers, custom-made exclusively for Huawei. The store, which spans 250 square meters, is a testament to Huawei's innovative spirit and commitment to providing an extraordinary customer experience.

The project, which started in October 2017 and was completed in November 2017, was carried out in the City Life Shopping District in Milan, Italy. The design was awarded Silver in the A' Interior Space, Retail and Exhibition Design Award in 2018, a testament to its outstanding design and innovation.

In conclusion, Alessandro Luciani's design for Huawei's experiential store in Milan is a game-changer in the retail industry. It not only provides a unique customer experience but also showcases Huawei's commitment to innovation, design, and eco-sustainability. This store is more than just a place to buy products; it's a place where customers can immerse themselves in the world of Huawei and contribute to energy saving in a unique and exciting way.