Paper Ceramic: A Unique Poster Design Showcasing Chinese Culture

Integrating Paper and Ceramic in a Visual Masterpiece

I have profound feelings about China's ceramic culture and paper culture. I want to communicate these cultures through the design of a series of posters and let the people of the world understand Chinese culture. In this design, I integrate the artistic conception of Chinese landscape painting with the ceramic glaze production process.

The Paper Ceramic poster design, created by designers Yao Jingui and Huang Xiaoqing, is a remarkable fusion of two distinct art forms - paper and ceramics. Inspired by the rich heritage of Chinese culture, this design aims to convey the beauty and significance of both mediums in a visually captivating manner.

What sets the Paper Ceramic posters apart is their unique approach to conveying the properties of paper and ceramics. The designers have ingeniously designed the posters in the form of Chinese calligraphy, using different Chinese characters to represent the softness of paper and the hardness of ceramics. This clever design idea effectively communicates the essence of both materials.

The realization of the Paper Ceramic design involved a combination of manual production, photography, and computer synthesis. The calligraphy part of the design was created by an expert calligrapher, while the effect of glaze ceramic materials was captured by writing on glass. Additionally, the designers incorporated ceramic porcelain and Chinese characters to synthesize graphics, resulting in a visually rich and captivating design.

With a height of 700 mm and a width of 1000 mm, the Paper Ceramic posters are designed to make a bold statement. Their large size allows for a detailed representation of the intricate fusion of paper and ceramics, showcasing the beauty and complexity of both art forms.

The Paper Ceramic posters are not just meant to be admired; they are designed to be interactive. These posters can be displayed in outdoor public places, allowing people to engage with and appreciate the unique combination of paper and ceramics.

The project to create the Paper Ceramic design started in February 2018 in Jiangxi and was completed in March 2018. Throughout the process, the designers conducted extensive research on the integration of Chinese culture and Western culture, aiming to combine Chinese elements with Western influences. The result is a stunning representation of ceramic and paper materials as carriers of artistic expression.

The Paper Ceramic design posed several challenges for the designers. The most significant hurdle was finding a way to visually communicate the properties of both paper and ceramic materials. However, through their innovative use of Chinese calligraphy and clever design choices, Yao Jingui and Huang Xiaoqing successfully overcame this challenge, creating a design that effectively conveys the unique characteristics of both mediums.

The Paper Ceramic design has received recognition for its excellence and innovation. It was awarded the Iron A' Design Award in 2018 in the Graphics, Illustration, and Visual Communication Design category. This prestigious award is given to designs that demonstrate exceptional creativity, practicality, and innovation, meeting professional and industrial requirements.

The Paper Ceramic design is a testament to the power of art and design in bridging cultures and conveying the essence of a nation's heritage. Through their thoughtful and visually stunning creation, Yao Jingui and Huang Xiaoqing have successfully brought Chinese culture to the world stage.


Project Details and Credits

Project Designers: Jingui Yao
Image Credits: Image #01 : Designer Yao Jingui Image #02 : Designer Yang Chao Image #03 : Designer Yao Jingui Image #04 : Designer Yao Jingui Image #05 : Designer Huang Xiaoqing
Project Team Members: Designer: Yao Jingui Designer: Huang Xiaoqing Designer: Yang Chao
Project Name: Paper @ Ceramic
Project Client: Jingui Yao


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