Flash Sparkling Wine: A Fusion of Italian Tradition and Modern Design

Valerii Sumilov's Award-Winning Design Marries Classic Italian Style with Contemporary Trends

The task at hand for Sumilov was to create a trendy, glossy, and modern look for a series of aromatic Italian wines. The challenge was to find the perfect balance between current trends, the use of the latest printing techniques, and recognizable Italian classics. The result is a product that embodies the style, spirit, and glorious design heritage of Italian products.

A distinctive feature of this project is the label design. The solution allows for the same shape to be applied to the entire Flash product line, making it suitable for all tastes. The core of the label elements are individually designed and styled images of fruit. Each image is individual and employs visual and technical techniques that make them irresistible, attractive, stylish, and statutory.

Modern print and post-printing technologies such as embossing, stamping, and special tactile polish were used in this design. The printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and deliver pleasant visual and tactile sensations to the customer.

The label is printed on special waterproof pearlescent paper, designed specifically for sparkling wines. It does not get wet in the refrigerator or in a bucket with ice and maintains its appealing look all through the use of the product. The pearlescent paper allows the use of a variety of bright juicy colors for each fruit image, significantly reducing the cost of manufacturing labels.

The project started in June 2018 on the island of Sicily, Italy. Currently, Flash sparkling wines are present in Italian stores. In the future, the manufacturer plans to commercialize this product throughout Europe. The most difficult task within this project was to keep the fine line between the traditional Italian style and the innovative approach in the overall style of the product. It was necessary to create a design that is at the same time traditional and innovative, modern and fashionable.

This Design was awarded Silver in A' Packaging Design Award in 2019. The Silver A' Design Award is rewarded to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. These designs, admired for their strong technical characteristics and splendid artistic skill, showcase a remarkable level of excellence and introduce positive feelings, amazement, and wonder.