PepsiCo's Innovative Design Triumph: The Pepsi x SHFW Spring Summer 2019

Award-winning Beverage Packaging that Fuses Fashion and Creativity

The Pepsi x SHFW Spring Summer 2019 project was inspired by the creative manifesto of Shanghai Fashion Week Spring Summer 2019, which centered on individuality and the belief that creativity is a powerful force for change. This limited edition black can, launched exclusively for the event, is a celebration of Pepsi's Live Without Compromise attitude and its continued collaboration with the fashion world.

Pepsi has always been a leader in providing unparalleled pop culture experiences and supporting creative expression. The limited edition can design integrates the creative manifesto of the year into its design, featuring bright blocks of color colliding within a black backdrop. This creates a celebratory and unique expression of art within the context of packaging design.

At the Shanghai Fashion Week venue, consumers were able to engage with immersive Pepsi experiences, including a Pepsi booth and lightbox, among others. This not only enhanced the consumer experience but also showcased PepsiCo's commitment to integrating art and design into their brand.

The Pepsi x SHFW Spring Summer 2019 project stands out for its unique properties. It is not just a beverage packaging, but a unique expression of art and a testament to PepsiCo's commitment to creative expression and innovation. The design's bright blocks of color within a black backdrop create a unique and celebratory expression of art within the context of packaging design.

This design was awarded the Silver A' Packaging Design Award in 2019, a prestigious accolade rewarded to top-of-the-line, creative, and professionally remarkable designs. This award is a testament to the design's outstanding expertise, innovation, and artistic skill. It showcases a remarkable level of excellence and introduces positive feelings, amazement, and wonder.