Laote Breweries: Craft Beer with a Mysterious Badge

Award-winning Design by Zhangyong Hou

Laote Breweries takes pride in producing small batches of hand-made beer, emphasizing the glory and history of brewing as a family tradition. The inspiration for this design came from the desire to showcase the craftsmanship and exclusivity of their refined beer. The mysterious badge on the packaging serves as a symbol of the brewing process and invites consumers to experience the taste of this exceptional beer.

What sets Laote Breweries apart is its commitment to producing high-quality craft beer that cannot be replicated on an industrial scale. The badge design captures the essence of this refined brewing process, enticing consumers with a sense of intrigue and anticipation.

The realization of this design involves spot color printing on aluminum cans, ensuring that every detail of the badge is accurately represented. The 500 ml capacity can provides ample space for the badge to shine and make a lasting impression on beer enthusiasts.

Laote Breweries has successfully tapped into the growing demand for unique and premium beer options in China. With the rise of industrialized beer, the hand-made brewing process has become a precious and trusted tradition. Through the badge design, consumers can appreciate the craftsmanship and heritage that goes into each bottle of Laote Breweries' craft beer.

The project was launched in Dalian in May 2017 and completed in July 2017, with extensive research conducted to understand the evolving preferences of Chinese consumers. The combination of unique packaging, family brewing history, and brewing technology has proven to be a winning formula for Laote Breweries.

This exceptional design has been recognized with the prestigious Iron A' Design Award in 2020. The award acknowledges the well-designed, practical, and innovative nature of Laote Breweries' packaging. It highlights the brand's commitment to meeting professional and industrial requirements while providing a fulfilling and positive experience for consumers.

Laote Breweries' craft beer with its mysterious badge is a testament to the artistry and dedication that goes into creating exceptional brews. It offers beer enthusiasts a unique and refined drinking experience, inviting them to savor the flavors of a bygone era.