Pleady Branding

Brand Elements and Communication Tools

We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.

Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.

The design specifications included naming, logo, packaging, websites, product catalogs, brand movies, and trade show booths.

Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview and utilized it in catalogs, websites, and trade show booths.

Katsumi Tamura was the creative director, along with Moritaka Yoshida and Toshiyuki Nagamatsu. Takahiro Sugawara, Hiroyuki Fukazu, and Toshiyuki Nagamatsu were the designers, and Moritaka Yoshida was the printing director.

PLEADY launched in July 2019.

This Design was awarded Bronze in A' Graphics, Illustration and Visual Communication Design Award in 2020. Bronze A' Design Award: Bestowed upon outstanding and creatively ingenious designs that authenticate experience and resourcefulness. Esteemed for incorporating best practices in art, science, design, and technology, they exhibit strong technical and creative skills and contribute to quality of life improvements, making the world a better place.