Zacapa Reserva Limitada 2019: A Design Masterpiece

forceMAJEURE Design's Award-Winning Creation Inspired by Guatemalan Artistry

The design for Zacapa Reserva Limitada 2019 is a visual interpretation of the art of blending, inspired by Master Blender Lorena Vasquez. The design captures dimensional layers of expressive movement and colors, enhanced by luminous golden details. This limited-edition rum is a culmination of expertise, experimentation, and artistry, released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.

The design team was tasked with bringing the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, the team blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.

The design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cut through the smoke motif. Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen, is also featured.

The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials envisioned. Despite surprise restrictions and technical difficulties, the team was diligent and creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.

forceMAJEURE Design's creation for Zacapa Reserva Limitada 2019 is a testament to the power of design in telling a story and enhancing the consumer experience. This design, which has been recognized with a prestigious award, is a perfect blend of artistry, innovation, and cultural respect.