Fido Dido House by 7UP Free: Celebrating the Return of an Icon

An Immersive Experience in London's Covent Garden

The Fido Dido House was designed to immerse visitors into Fido's universe, inviting them to feel free to just be and bringing the campaign message to life. The PepsiCo Design & Innovation team developed a 3D version of Fido's iconic black and white world, complete with a multi-sensory experience that engaged all the senses.

Every aspect of the space was carefully considered to create an authentic and immersive experience. From Fido's closet of iconic outfits to the Fido Flakes in the kitchen pantry, every detail was designed to transport visitors into Fido's world. The installation featured a fridge cool down area, hammock hangouts, an interactive artist doodle wall, soothing music, and 7UP Free product sampling.

The Fido Dido House was not only a celebration of Fido's return but also a testament to the creativity and innovation of the PepsiCo Design & Innovation team. The installation was awarded the Bronze A' Design Award in the Event and Happening Design category in 2020. This prestigious award recognizes designs that exhibit strong technical and creative skills, contributing to quality of life improvements and making the world a better place.

The Fido Dido House by 7UP Free was a unique and memorable experience that allowed Londoners to step into Fido's world and embrace the spirit of chill. It showcased the power of design to create immersive and engaging experiences that resonate with audiences and bring brands to life.