Game Fuel PRO-AM: A Revolutionary Gaming Experience

PepsiCo's Innovative Approach to Gaming and Consumer Engagement

The Game Fuel PRO-AM was conceived as a pre-release exhibition that paired gaming professionals with celebrities. The event was designed to highlight the new 2v2 game mode in Call of Duty: Modern Warfare and provide consumers with a sneak peek at the new MTN DEW AMP GAME FUEL can. Hosted as a P.R. event for the brand’s Call of Duty partnership, the activation was broadcast live through Twitch, reaching consumers directly and creating an immersive, engaging experience.

The design team drew inspiration from major leagues such as the Call of Duty World League. It was crucial that the set translated well on screen to viewers at home. The core GAME FUEL product colors, red and blue, were used to light the studio in a dramatic way, differentiating the teams and creating a visually striking environment. The design of the space focused on a modern interpretation of gaming, leaning into bold typography and color.

The unique properties of this design lie in its ability to create a live event that not only engages consumers but also translates well on screen. The use of bold colors and typography creates a visually appealing environment that captures the essence of modern gaming. The design team's innovative approach has resulted in a unique, immersive gaming experience that sets it apart from other designs.

The Game Fuel PRO-AM Consumer Experience has been recognized for its innovative design and impact on the gaming industry. It was awarded the Golden A' Event and Happening Design Award in 2020, a prestigious accolade granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom. These are venerated products and bright ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the Game Fuel PRO-AM Consumer Experience by PepsiCo Design and Innovation is a testament to the power of innovative design in creating engaging, immersive experiences. It is a shining example of how design can revolutionize an industry and set new standards for consumer engagement.