Track of Time: A Grayscale Modern Watch Store

Creating a Luxurious and Immersive Shopping Experience

The design of Track of Time, a luxury boutique watch store by Hers Interior Decoration, showcases the interplay between space and exhibits through its unique and sophisticated characteristics. With a focus on fine watches and the concept of time, this design offers a one-of-a-kind shopping experience.

The interior of Track of Time is characterized by its grayscale color palette and the use of different materials to highlight the artistic aspects of both watches and time. The space is laid out in shades of grey, creating a sleek and elegant atmosphere. The designer has incorporated polystyrene stone artwork, injecting a brand-new ambiance into the store. This artwork not only adds visual interest but also guides visitors through the space, leading them to the products.

One of the standout features of Track of Time is its emphasis on privacy and VIP privilege. The interior design creates a cozy and intimate atmosphere, reminiscent of an art gallery. Visitors can browse through the collection of exquisite watches in a serene and exclusive setting. The use of black mirrors, linear lighting strips, and multi-layered stairs adds to the sophistication and extravagance of the space, making it a truly immersive experience.

The design of Track of Time incorporates a variety of materials and technologies. Digitally cut polystyrene is used to create the stone artwork, while stainless steel, melamine, and cabinets are employed for the overall structure. The space also features tiles, a linear lighting bar, and modeling light fixtures, adding to its modern and luxurious aesthetic.

As a commercial space for boutique watches, Track of Time includes various areas such as a display area, counters, sofa area, storage area, stairs, pantry area, and lavatory. The irregular staircase facade reflects the diversity of grey colors, while the use of black mirrors and faux stone art installations creates a glass box-like sophistication. The overall design aims to provide a seamless and visually stunning experience for visitors.

The design of Track of Time was completed in September 2021 in Taiwan. The designer, Hers Interior Decoration, conducted extensive research to create a grand atmosphere of restrained luxury. The grayscale tones, linear lighting, and faux finishes were carefully chosen to establish a strong connection between the environment and the products. The result is a shopping space that not only showcases the watches but also embodies the brand's tone and tension through thoughtful space planning.

Overcoming the challenge of integrating the luxury brand tone into the space, Hers Interior Decoration successfully created a design that exudes strength and texture. The use of different materials and layout techniques, such as mirrors, lamps, titanium plating, melamine, and tiles, adds depth and variety to the grayscale texture. This comprehensive conception of deep and light enhances the spatial intensity and captures the essence of the brand.

Track of Time offers VIPs an exclusive shopping experience in a highly luxurious and private setting. The materials and colors used throughout the store convey a sense of stability and modesty, creating a unique atmosphere for visitors. The digital cut faux stone art installations further enhance the gallery-like ambiance, allowing customers to immerse themselves in the world of exquisite collectibles before making a purchase.

Track of Time by Hers Interior Decoration has been recognized for its outstanding design. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2023. This prestigious award acknowledges the creativity and ingenuity of the design, which incorporates best practices in art, science, design, and technology. Track of Time contributes to the improvement of quality of life and showcases the designer's strong technical and creative skills.

Project Details and Credits

Project Name: Track of Time

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