B for Good Leaders: A Summit of Visionaries

Misteli Agency Crafts Identity for Global Leaders Network

The B for Good Leaders Network stands as a testament to the power of unity in driving the B Economy. CEOs and world leaders converge under this banner, sharing knowledge and forging connections to leverage business as a force for good. Misteli Creative Agency, aligning with its own values of positive impact, has crafted a visual identity that resonates with the network's mission. The agency's inspiration draws from the very essence of the network – a commitment to change and a dedication to prosperity and well-being.

Distinctive in its approach, the design features an inviting palette of warm colors, led by a vibrant orange symbolizing happiness and warmth. This choice reflects the network's optimistic vision. Patterns within the design celebrate diversity, mirroring the myriad of individuals and activities that energize the network. Central to the identity is an eye motif, representing a unique perspective on the world and a clear vision for the future.

Realization of this design was rooted in sustainability, a core value of the B for Good Leaders Network. The Misteli Identity Model guided the creation process, focusing on the network's DNA and tone of voice. For the summits in Rome and Amsterdam, the identity was brought to life through eco-friendly materials, including recyclable fabrics and biodegradable cardboard, ensuring that the network's message of sustainability was not just spoken but practiced.

As a multifaceted brand, the B for Good Leaders Network extends its reach through various communication channels. Online presence is established through a dedicated website and newsletters, while physical events are enriched with environmentally conscious materials. This seamless integration of online and offline elements ensures that the network's identity is both recognizable and reflective of its core values.

The journey of the B for Good Leaders Network's visual identity began in 2022 and has since marked milestones with summits in Rome and Amsterdam. The design's evolution continues, with preparations underway for the next summit in Amsterdam in 2024. The project's success is underpinned by in-depth research into the network's identity and audience, ensuring that the brand resonates with and attracts its key demographic.

Creating a unifying visual identity for a network with diverse stakeholders and thought leaders was a challenge triumphantly met by Misteli Creative Agency. The result is a brand that not only meets the myriad of requirements but also unites individuals under a shared vision for a regenerative economy. This design's excellence has been recognized with a Bronze A' Graphics, Illustration and Visual Communication Design Award in 2024, celebrating its creativity and impact in fostering a better world through design.