Super Bock House of Beer: A Unique Visitors Centre

Unveiling the World of Beer at Omdesign's Creation

To create this visitors centre, the Omdesign team drew inspiration from the natural materials used in beer production, as well as the vibrant colors that represent the world of beer and the Super Bock brand. The result is a space that not only showcases the brewing process but also tells the stories, curiosities, and important moments of the Super Bock brand.

What sets the Super Bock House of Beer apart is its authenticity. It is not just a museum or exhibition; it is a fully operational living house where visitors can witness the entire beer brewing process. From learning about the raw materials used to make beer to exploring the history of the Super Bock brand, every aspect of the beer-making journey is covered.

The design and realization of this dynamic and interactive space were entrusted to Omdesign, who incorporated their expertise in identity, design, production, and assembly. The agency focused on creating solutions, materials, formats, and colors that reflect the world of beer and the Super Bock brand.

Aimed at bringing consumers closer to the brand, the Super Bock House of Beer offers a truly unforgettable experience. Visitors can explore various rooms with films and interactive displays that delve into the history of the company, the people behind it, and the brand itself. The journey continues to the current production line, where the emblematic Super Bock beer is made.

One of the main challenges for Omdesign was to ensure that visitors could observe the brewing process without interfering with the beer production happening in the Unicer's factory. The building itself was originally constructed for functional purposes, so adapting the creative and design concepts while preserving the brewery was a significant undertaking.

The Super Bock House of Beer project commenced in March 2015 and was completed in October of the same year. Throughout the design process, Omdesign conducted extensive research, visiting various visitors centres in Europe to benchmark and create the best possible experience for visitors.

Omdesign's Super Bock House of Beer has been recognized for its excellence and creativity. In 2016, it was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category. This prestigious accolade is bestowed upon designs that demonstrate ingenuity, resourcefulness, and a commitment to improving quality of life through art, science, design, and technology.

Step into the world of beer at the Super Bock House of Beer and embark on a journey that combines tradition, innovation, and the rich history of the Super Bock brand.