Elemental Classic Series I: A Timeless Fusion of Art and Technology

Designer François Hurtaud's Semi-Precious Stones Timepieces Redefine Luxury

In the realm of horology, the Elemental Classic Series I, designed by François Hurtaud, stands as a testament to the fusion of art, technology, and nature. Drawing inspiration from the cultural symbolism and natural beauty of semi-precious stones, these timepieces are a tribute to the enduring allure of these precious materials.

MYKU, the brand behind these unique timepieces, is driven by a devotion for the unique and prestigious. The timepieces are crafted from semi-precious stones using top-of-the-line techniques, resulting in intrinsic and timeless designs that are built to last. The brand's commitment to quality and longevity is evident in the meticulous craftsmanship and the selection of enduring materials.

The production process of these watches is a testament to the brand's commitment to excellence. The case is created through diecasting, CNC polishing, and IP gold plating. The leather straps are handmade in Italy, while the stones, sourced from Brazil, are sliced with high precision via CNC machining in Germany. Each watch is then assembled by hand in Switzerland, ensuring the highest standards of quality.

The technical specifications of the Elemental Classic Series I further underscore its uniqueness. The dial, made of black onyx, is encased in satin polished 316L stainless steel. The watch features Swiss quartz Ronda movement, crystal sapphire glass, and a genuine black Italian leather strap. The unisex design, coupled with a battery life of two years, makes it a versatile accessory.

Designing a watch with a stone dial posed several challenges. The natural flaws in the stone had to be addressed, and questions about the minimum thickness that could be achieved, the impact on the movement, and the assembly of the markers had to be answered. However, through numerous iterations and prototypes, these challenges were successfully overcome.

The Elemental Classic Series I is not just a watch, but a piece of art. Each dial, crafted from a variety of onyx with alternating layered bands of milky white agate and black, is unique due to the natural rhythmic crystallisation in volcanic rock. The process of revealing the inherent beauty of the stone requires precision and skill, resulting in a unique face for each timepiece.

The Elemental Classic Series I has been recognised for its design excellence, winning the Golden A' Jewelry, Eyewear, and Watch Design Award in 2017. This award is granted to outstanding creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.


Project Details and Credits

Project Designers: François Hurtaud
Image Credits: Kuan Teo, Herbert Leung, François Hurtaud
Project Team Members: Managing Director: Kuan Teo Designer : Francois Hurtaud
Project Name: Elemental
Project Client: François Hurtaud


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