125 Years Unicer

Exhibition Celebrating the Legacy of Portugal's Largest Drinks Manufacturer

The '125 years building the future' exhibition was created by Omdesign to commemorate the 125th anniversary of Unicer, the largest Portuguese drinks manufacturer, which is part of the Carlsberg company.

The Omdesign advertising agency has designed a captivating 'maze' that takes visitors on a journey through the history of Unicer, from its foundation in 1890 to the present day. This unique exhibition allows visitors to immerse themselves in the brand's rich heritage and experience the company's progress over the years.

The exhibition features carefully selected settings, including lighting, films, music, and artifacts, that authentically recreate each period in Unicer's history. As visitors navigate through the chronological spaces, they can learn about the brand's milestones, personalities, and stories that have shaped its 125-year journey.

The 'maze' layout of the exhibition reflects the past, present, and future of Unicer, showcasing the company's growth and expansion across multiple countries and continents. Each space is meticulously decorated in the style of the corresponding historic period, creating an immersive and engaging experience for visitors.

The project, which took place in Porto, Portugal, from December 2014 to March 2015, required extensive research by Omdesign to ensure the accurate representation of each period in Unicer's history. The agency's attention to detail and commitment to authenticity were key in recreating the brand's significant moments and stories.

Omdesign's '125 years building the future' exhibition has received recognition for its outstanding design. It was awarded the Iron A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2017. This prestigious accolade acknowledges the exhibition's well-designed, practical, and innovative approach, which meets professional and industrial standards.

Through the '125 years building the future' exhibition, Omdesign has successfully celebrated Unicer's legacy and showcased its evolution over a century and a quarter. This immersive experience pays homage to the brand's history while projecting its future, making it a must-visit for anyone interested in the rich heritage of Portuguese drinks manufacturing.


Project Details and Credits

Project Designers: Omdesign
Image Credits: Omdesign
Project Team Members: Omdesign
Project Name: 125 Years Unicer
Project Client: Omdesign


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