Angela Kettler-Bott, a seasoned designer, embarked on a journey to revolutionize the digital face of the legal profession. The project's inspiration stemmed from a desire to challenge the stereotypes associated with lawyers and their online presence. The goal was to create a website that authentically represented Martin-Hayner's personality and appealed to his target audience, steering clear of clichéd legal jargon and impersonal phrases.
The website design for Lawyer Martin-Hayner stands out due to its unique individuality. It explores boundaries, plays with impulses, and presents familiar elements in a fresh light. The design process involved seeing beyond the ordinary, resulting in a compelling and authentic digital presence. The website tells a story, presenting Lawyer Hayner in a personal and uncomplicated manner, a stark contrast to the conventional, impersonal lawyer websites.
The website's unique features include striking, provocative sayings that challenge the viewer's expectations. These bold statements are followed by surprising resolutions, adding an element of intrigue and engagement. This innovative approach sets Lawyer Hayner apart from his peers, presenting him as an approachable and personable professional.
Created in Düsseldorf, Germany, in 2015, the website design project was a departure from the norm. It was a conscious decision to deviate from the usual lawyer website format, resulting in a design that is as unique as it is effective. The website's success is evident in its recognition at the prestigious A' Website and Web Design Awards in 2017, where it was awarded Silver. The award is a testament to the design's technical excellence, artistic skill, and innovation.
In conclusion, Angela Kettler-Bott's website design for Lawyer Martin-Hayner is a shining example of innovative design in the legal profession. It challenges stereotypes, presents a fresh approach to legal web design, and has earned recognition for its creativity and professional excellence. This project serves as an inspiration for designers aiming to create unique, engaging, and award-winning designs.
Project Designers: Angela Kettler-Bott
Image Credits: Angela Kettler-Bott
Project Team Members: Angela Kettler-Bott
Project Name: Lawyer Martin-Hayner
Project Client: Angela Kettler-Bott