Harbour.Space University: A Design Masterpiece by Andrey Brokhman

Creating a Unique Identity System Inspired by The Big Bang Theory, Cryptography, and Barcelona

The Harbour.Space University design is more than just a logo; it's an identity system that encapsulates the essence of the university. It features a secret coded language for students and staff, based on the shape of a city block in Barcelona, the ASCII table, and binary code of each letter. The logo itself has a small dot between the words, representing singularity and the technical progress in miniaturisation.

Brokhman's design was inspired by a variety of sources, including The Big Bang Theory, cryptography, and the city of Barcelona. The designer also drew inspiration from the patriotic feelings of a student for his 'Alma Mater', computer and data science, and the geek community.

The design process involved creating a unique alphabet connected with hi-tech and computers, and the location of the university. The mascot chosen for the university was a pangolin, symbolizing the programmers who "search for bugs" in their program code. The pangolin's natural armor represents the cyber security and data science departments, while its cunning nature represents the hi-tech entrepreneurship department.

The design's unique properties and realization technology required extensive research. Brokhman studied different special non-latin alphabets, machine languages, encoding principles of Latin letters into computer binary code, and the history of the ASCII table. He also explored the structure of streets and blocks in Barcelona's center and their shape. This research led to the creation of a unique alphabet based on these components and meanings.

One of the major challenges in creating the Harbour.Space University design was developing a new alphabet for the identity system. This was a significant undertaking, given the high-tech profile of the university and its location. However, the result is a design that is not only visually appealing but also deeply connected to the university's identity and location.

In conclusion, Andrey Brokhman's design for Harbour.Space University is a testament to the power of innovative design. It's not just a logo; it's an identity system that encapsulates the essence of the university, its location, and its values. The design has been recognized with the prestigious Silver A' Design Award, reflecting its outstanding expertise and innovation.