EXP Brasil Brand: A Symbol of Unity and Innovation

Architect Mateus Matos Montenegro's Award-Winning Brand Design

The EXP Brasil brand is a reflection of the company's commitment to blending technology and design. The letter 'X' in the logo represents the intersection of questions and answers, a nod to the company's problem-solving approach. The use of negative space in the typography further reinforces the studio's concept and position.

What sets the EXP Brasil brand apart is its embodiment of unity, partnership, robustness, lightness, and technology. These elements are not only integral to the company's projects but also to its office culture. The brand symbolizes the union of people and forms, the individual and collective, and the simple with the technological.

The brand's typography is carefully designed to reflect the company's ethos. The letter 'E' uses negative space to create a house icon with the letter 'X', signifying the studio's commitment to architecture. The curved lower part of the letter 'P' is reminiscent of an open door in a blueprint, indicating openness and welcome.

The creation of the EXP Brasil brand involved various technologies, from offset printing and screen printing to acrylic UV printing. The design was conceived in CMYK for easy printing on various media, with consideration for how shapes and colors would translate in the RGB space.

The brand interacts with its medium, whether it's a business card, outdoor sign, or billboard, representing the union and interaction between its employees and their areas of expertise. The negative space in the typography interacts with the product, be it a building, a house, or a construction.

The design for the EXP Brasil brand was awarded Silver in A' Graphics, Illustration and Visual Communication Design Award in 2020. This prestigious award is given to top-of-the-line, creative, and professionally remarkable designs that illustrate outstanding expertise and innovation. The award is a testament to the brand's strong technical characteristics, splendid artistic skill, and level of excellence.