Personality Reshaping: A Design by Lu Zhao

Redesigning the Self through Fragmented Elements

Lu Zhao, a renowned designer, presents "Personality Reshaping," a thought-provoking design that captures the essence of personal transformation. This unique work explores the vulnerability and courage within individuals as they navigate the process of reshaping their thinking and cognition.

The design incorporates a multitude of fragmentary elements, such as broken glass and reconstituted building blocks, to symbolize the incompleteness of the self. It highlights the unlimited possibilities that arise when one embraces their vulnerabilities and breaks free from conventional modes of thinking.

Through the clever use of conceptual elements, "Personality Reshaping" conveys the idea that life is fleeting and irreversible. However, it emphasizes that personal growth and self-regeneration are attainable through cognitive exploration. The work embodies the concept of growth, encouraging viewers to reflect, think, recognize, and progress.

Utilizing minimalist aesthetics and black and white Mg animation, Lu Zhao's design tells a compelling story of personal development. It portrays the journey of a girl who overcomes setbacks, reconstructs her heart, and experiences a range of emotions, including passivity, confusion, struggle, and ultimately, self-discovery.

The design project commenced in June 2020 and was completed in February 2021. It has garnered recognition and accolades, including the 2020cgda and 2020icva awards, for its innovative approach and artistic excellence.

One of the main challenges faced during the creation of "Personality Reshaping" was capturing the precise moment of remodeling. Lu Zhao aimed to freeze the image at a point where viewers could engage their imagination and contemplate the possibilities of personal transformation.

"Personality Reshaping" was honored with the Iron A' Design Award in the Movie, Video, and Animation Design category in 2021. This prestigious award recognizes designs that demonstrate exceptional creativity, practicality, and innovation while meeting professional and industrial standards. Lu Zhao's work stands out for its integration of industry best practices and technical expertise, contributing to a better world through its fulfillment and positive impact.