The 3D Jewellery Box: A Prism of Color and Light

Interactive Retail Space Invites Public to Create Their Own Jewelry

The 3D Jewellery Box was an interactive retail space at Highpoint Shopping Centre that invited the public to use the latest technology in 3D printing by creating their own jewelry. Designed by Beck Storer & Paul Meeuwsen, this contemporary sculpture embraced the beauty of reflective light, color, and shadow, resulting in a prism of color that captivated visitors.

The inspiration for the 3D Jewellery Box came from the beautiful discoveries one would find on the sandy and rocky beaches of Australia. Beck Storer explains, "We were very mindful to not just create 'a standard diamond.' The project was strongly inspired by the colorful jewels of shells, coral, and abstract rocks." The result was a 2.4-meter-long jewel that resembled the treasures found on Australian beaches.

The unique feature of the 3D Jewellery Box was its interactive nature. Visitors were able to explore the world of 3D printing and create their own jewelry pieces. The sculpture itself served as a stunning centerpiece, a 2.4-meter-long jewel crafted using traditional metalwork techniques. The use of metalwork added a touch of craftsmanship and completed the sculpture.

Reflective light played a crucial role in the design of the 3D Jewellery Box. The designers wanted to see how light would interact with the jewel when prisms were inserted. To achieve this, they created miniature prototypes using unconventional materials such as uncooked spaghetti and kebab sticks. These prototypes allowed them to experiment with the placement of the jewel beams and ensure maximum effect when light was shown through the colored prisms.

The 3D Jewellery Box posed several challenges during its creation. One of the most significant challenges was ensuring that the jewel would reflect light exactly as envisioned. Through the use of prototypes and iterations, the designers were able to refine the design and achieve the desired effect of colored light filtering through the jewel-colored prisms and onto the mirrored floor.

The 3D Jewellery Box was a logistical challenge as well, with its size and weight. Measuring 2.4 meters in length and 1.5 meters in height, it had to be manually carried through a local fruit and vegetable store to be installed at Highpoint Shopping Centre.

This exceptional piece of spatial design not only provided a visually stunning experience but also allowed visitors to engage with the latest technology in 3D printing. The 3D Jewellery Box successfully interacted with the public by creating a visual feast of multiple colorful dimensions through the play of light.

The 3D Jewellery Box was on display at Highpoint Shopping Centre in Maribyrnong, Victoria, Australia, from October 22 to November 1, 2015. Its unique design and interactive nature made it a standout installation that captivated visitors and showcased the beauty of color, light, and reflection.

Images:

Image #1: ImagePlay

Image #2: ImagePlay + The Cutaway

Image #3: ImagePlay

Image #4: ImagePlay

Image #5: ImagePlay

Video Credits: ImagePlay

Awards and Accolades:

This Design was awarded Iron in A' Event and Happening Design Award in 2017. The Iron A' Design Award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. It is respected for integrating industry best practices and competent technical characteristics, providing fulfillment and positive feelings, and contributing to a better world.


Project Details and Credits

Project Designers: Beck Storer
Image Credits: Image#1 : ImagePlay Image#2 : ImagePlay + The Cutaway Image#3 : ImagePlay Image#4 : ImagePlay Image#5 : ImagePlay Video Credits : ImagePlay
Project Team Members: Creative Director: Beck Storer Creative Director: Paul Meeuwsen Metal Fabricator: Ces Camilleri
Project Name: The Jewel
Project Client: Beck Storer


 The Jewel IMG #2
 The Jewel IMG #3
 The Jewel IMG #4
 The Jewel IMG #5
 The Jewel IMG #5

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